Ever heard of Hick’s Law? In this video, we talk about what it is, and why it’s a crucial consideration for your website.
In short, Hick’s Law states that the more options or choices you give your customers, the longer is takes for them to make a decision.
When it comes to your website, we want to avoid causing your visitors “analysis paralysis.” Rather, we want to clearly and simply guide them on your journey to where you think they should go.
In this video, we’ll share some tips and things to consider to help get the results you’re looking for, and, make it easy for your visitors along the way.