Web Design Tips for Small Businesses

Your business website can make or break your credibility in an instant. Why do users love certain sites and avoid others? A lot of factors go into designing a smooth and engaging experience, and we’ve been designing sites long enough to know exactly what those factors are. From this experience, we’d love to share with you some web design tips for small businesses!

In a nutshell, we think good design is all about simplicity that doesn’t compromise on quality. Let’s dig into the details of what that looks like with some handy small business web design tips.

Small Business Website Tip 1: Clarity and Purpose

Lead with purpose. Have you ever found yourself helplessly scrolling through a site, trying to figure out what the company does? Yeah, we hate that, too. Your visitors should be able to grasp quickly and easily what your business is and what it does. 

Keep it clutter-free. Don’t overwhelm your site with unnecessary images or text. There’s no need to be wordy, so take Einstein’s advice: “Everything should be as simple as possible, but not simpler.”

Showcase products and services. Whatever your business offers should be front and center, with well-placed products and services that are easily identifiable. Be intentional about whitespace to prevent crowding or bad alignment. 

Have a call to action. Include a strong and persuasive call to action that’s prominently displayed. Whether you’re inviting visitors to contact you, shop, schedule an appointment, or learn more, you should minimize guesswork and guide users to the next step. Look at it like this: every page on your site that doesn’t have a call to action is a wasted business opportunity. 

Display your contact info. Your business number, email address, and physical address should all be easy to find, so don’t bury that information. When people take the time to reach out by calling or emailing you, take it as a huge compliment and make sure that they get a prompt and friendly response from a human being. Nobody wants to talk to a machine. 

Our 2nd Tip for Small Business Websites: Quality

Choose color wisely. An attention-grabbing neon green background might be appropriate for certain brands but will turn off most visitors. Color should complement, not detract from, your message, so be strategic about it. Before adding color, ask yourself: is it necessary? Is it balanced? Does it align with my brand and audience? Here’s some bonus tips on how to create a color palette.

Image quality matters. If your images are blurry or off-center, it sends a powerful signal to your visitors about your competence and expertise. Make sure your images are crisp, interesting, and relevant. If needed, here’s where to find great stock images.

Keep branding professional. Your site should be consistent with your brand. That means logos, fonts, colors, layouts, copy, and the overall feel of the site are all there to show who you are and connect visitors with your story. 

Simple and unique design. There’s that word again: simplicity. It’s not easy to design with innovation and purpose, and keep things streamlined at the same time. Many professionals make the mistake of designing for themselves, assuming everyone has the patience and know-how to navigate elaborate visuals and animations. However, the best sites are easy for anyone to use. If a visitor has minimal experience with computers, they should still be able to explore your site with ease. 

Don’t play hard to get. If Google can’t find you, neither can your users. Make sure your content is optimized so that it ranks higher in search results.

Add testimonials. Word-of-mouth is still the most effective method of spreading awareness about your business. People trust people, not ads. You can tap into that social trust by posting testimonials from real, live customers. Potential clients will appreciate the authenticity and past clients will be pleased to see their feedback on your page. 

Small Business Website Tip 3: Functionality

Be mobile-friendly. If your site isn’t tailored to be responsive to mobile, you’re missing out. A lot of visitors will be on their smartphone or other mobile device the first time they find your business, and if their experience is sub-par or even frustrating, they’re as good as gone. For more on this, check out our video about why mobile responsiveness is important.

Be fast. Nobody wants to stare at a screen that takes forever to load. While it might be tempting to add lots of fun features, remember that if they slow things down, your visitors will leave. A simple website that loads fast will always attract and keep more traffic than a site that does a thousand clever things which nobody has the patience to see. Also, be sure to check out our video about how to improve website speed.

Be intuitive. Intuitive navigation means that users don’t have to stop and think about how to do something on your site, they just do it. Always keep in mind that most of your visitors aren’t developers and have no desire to hunt around for information. Sure, hamburger menus (that is, mobile menus) might not be the most original design in the world, but people understand how to use them. Boldness and innovation are essential to good design, but you don’t need to confuse your audience to be original. Improving website user experience is key!

Invest In A Quality Site Your Visitors Will Love

Nowadays, websites function as the front door of your business, and you seldom get a second chance to make a good first impression. We know that it takes more than a portfolio full of stunning visuals to make excellent sites that are both welcoming and truly unique. It also takes hard work, patience, imagination, and tons of experience. 

We understand that investing in a new site or improving your current one is a big deal. That’s why we set the bar for ourselves high. We’re about quality–doing great work and being great to work with. 

Along with the above web design tips for small businesses, if you’d like to discuss ideas for your business website, reach out to our team at Buddy Web Design and Development at info@buddywdd.com or check us out at www.BuddyWDD.com

Buddy Web Design & Development

Let’s Work Together

Let’s partner to turn your ideas into reality and build something great together.

Privacy Policy

We value your privacy.

This privacy policy applies to the use of all our web properties, including this site.

Log Files and Cookies

This website utilizes industry standard analytics packages which gather limited information on visitors to our website automatically and stores this anonymous information in server log files. This information may include IP addresses, browser type, basic IP information, referring pages, operating system used, and date/time stamps. This information does not identify individual users; it is used only for site administration, as well as for analysis of website usage and trends.

Additionally, cookies may be used to provide easier and faster access to website features such as logins and/or repeat visits.  Cookies are very small text files that are stored on personal computers for reference purposes. We do not store in cookies to any personally identifiable information in cookies.   

Links to Third-Party Websites

This website may contain links to other sites that are not controlled in any way by us. Please be aware when you click on any such links, we are not responsible for the privacy practices and/or policies of any website other than our own. Consequently, we strongly suggest that you review the privacy policy of every website you visit, whether or not they are linked to by our site.

Registration and Use of Personal Information

Registration is not required to use or access this website. However, we may make forums, blogs, message boards, or similar features available to our visitors. You may be asked to register for using these features, particularly if you wish to leave comments or publish content.

Please note that if you post comments or articles to any forum, blog or message board on this site, any personally identifiable information you provide in those comments or articles may be read, collated and used by anyone viewing them. As such, we are not responsible for personally identifiable information you may choose to make available through these channels.


We follow accepted industry standards to protect any personal information you have provided to us. However, please be aware that no method of electronic storage can ever be 100% secure. Therefore, as is the case with any organization – we are not in a position to guarantee the absolute security of your information.

You may submit any questions you may have about our security procedures by emailing us

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website.

If you have any questions or concerns regarding this privacy policy, please free to contact us.

Copyright Notice

We do not authorize anyone to copy materials published on this web site for personal, commercial, or non-commercial use. The sites to which our site links remain subject to their own copyright notice. These materials cannot be distributed, modified, posted on a website, or used for public or commercial purposes.

Permission to copy any portions of these publications or post any portions of these publications on a website must be obtained in writing by contacting us.

Terms of Use

These terms and conditions outline the rules and regulations for the use of Buddy Web Design & Development’s Website, located at https://www.buddywdd.com.

By accessing this website we assume you accept these terms and conditions. Do not continue to use buddywdd.com if you do not agree to take all of the terms and conditions stated on this page.

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and all Agreements: “Client”, “You” and “Your” refers to you, the person log on this website and compliant to the Company’s terms and conditions. “The Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services, in accordance with and subject to, prevailing law of us. Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same.


We may employ the use of cookies. By accessing buddywdd.com, you agreed to use cookies in agreement with the Buddy Web Design & Development’s Privacy Policy.

Most interactive websites use cookies to let us retrieve the user’s details for each visit. Cookies are used by our website to enable the functionality of certain areas to make it easier for people visiting our website. Some of our affiliate/advertising partners may also use cookies.


Unless otherwise stated, Buddy Web Design & Development and/or its licensors own the intellectual property rights for all material on buddywdd.com. All intellectual property rights are reserved. You may access this from buddywdd.com for your own personal use subjected to restrictions set in these terms and conditions.

You must not:

  • Republish material from buddywdd.com
  • Sell, rent or sub-license material from buddywdd.com
  • Reproduce, duplicate or copy material from buddywdd.com
  • Redistribute content from buddywdd.com

This Agreement shall begin on the date hereof. 

Hyperlinking to our Content

The following organizations may link to our Website without prior written approval:

  • Government agencies;
  • Search engines;
  • News organizations;
  • Online directory distributors may link to our Website in the same manner as they hyperlink to the Websites of other listed businesses; and
  • System wide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site.

These organizations may link to our home page, to publications or to other Website information so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products and/or services; and (c) fits within the context of the linking party’s site.

We may consider and approve other link requests from the following types of organizations:

  • commonly-known consumer and/or business information sources;
  • dot.com community sites;
  • associations or other groups representing charities;
  • online directory distributors;
  • internet portals;
  • accounting, law and consulting firms; and
  • educational institutions and trade associations.

We will approve link requests from these organizations if we decide that: (a) the link would not make us look unfavorably to ourselves or to our accredited businesses; (b) the organization does not have any negative records with us; (c) the benefit to us from the visibility of the hyperlink compensates the absence of Buddy Web Design & Development; and (d) the link is in the context of general resource information.

These organizations may link to our home page so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party’s site.

If you are one of the organizations listed in paragraph 2 above and are interested in linking to our website, you must inform us by sending an e-mail to Buddy Web Design & Development. Please include your name, your organization name, contact information as well as the URL of your site, a list of any URLs from which you intend to link to our Website, and a list of the URLs on our site to which you would like to link. Wait 2-3 weeks for a response.

Approved organizations may hyperlink to our Website as follows:

  • By use of our corporate name; or
  • By use of the uniform resource locator being linked to; or
  • By use of any other description of our Website being linked to that makes sense within the context and format of content on the linking party’s site.

No use of Buddy Web Design & Development’s logo or other artwork will be allowed for linking absent a trademark license agreement.


Without prior approval and written permission, you may not create frames around our Webpages that alter in any way the visual presentation or appearance of our Website.

Content Liability

We shall not be hold responsible for any content that appears on your Website. You agree to protect and defend us against all claims that is rising on your Website. No link(s) should appear on any Website that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

Reservation of Rights

We reserve the right to request that you remove all links or any particular link to our Website. You approve to immediately remove all links to our Website upon request. We also reserve the right to amen these terms and conditions and it’s linking policy at any time. By continuously linking to our Website, you agree to be bound to and follow these linking terms and conditions.

Removal of links from our website

If you find any link on our Website that is offensive for any reason, you are free to contact and inform us any moment. We will consider requests to remove links but we are not obligated to or so or to respond to you directly.

We do not ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we promise to ensure that the website remains available or that the material on the website is kept up to date.


To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website. Nothing in this disclaimer will:

  • limit or exclude our or your liability for death or personal injury;
  • limit or exclude our or your liability for fraud or fraudulent misrepresentation;
  • limit any of our or your liabilities in any way that is not permitted under applicable law; or
  • exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty.

As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

Get Your Free Guide Now!

By submitting this form, you’ll receive an email to confirm we have the right address for you, and that you’d like to receive this free guide as well as periodic emails from Buddy. You may unsubscribe at any time.