Now Is The Best Time To Look At Your Construction Website
As a business, your construction website is more than just an added bonus—it’s essential. Not only do you need a good site, but the quality of customer experience matters, too.
In fact, Salesforce research shows that 88% of customers in 2022 believe the online experience provided by companies is as important as their products or services—that’s up from 80% in 2020.
Contractors, remodelers, and builders should all have modern sites to attract new clients, as this is often the first thing customers will see when looking into your company. With 2023 in full swing, it’s the perfect time to refresh and update your website for maximum appeal.
What Customers Want to See On Your Construction Website
If you’re unsure what the must-have elements for site success are, we’ve got you covered. Customers want an informative, easy-to-navigate website that makes it a cinch to find what they need quickly. Here are 3 key elements your construction website should feature:
1. Incredible Projects
Your builds are an essential part of your online presence and a powerful tool for creating trust with potential customers. While there’s a time and place for high-quality stock images, this is not it: customers want to see what your firm can do. Showcasing incredible jobs on your website is a great way to demonstrate why you’re an expert builder, inspire confidence in your services, and encourage people to contact you.
For inspiration, check out these examples built by our team at Buddy:
- Snowden Builders: https://snowdenbuilders.com/
- Clear Heights Construction: https://chconstructionmi.com/
- Sommerset Paving: https://getpaving.com/
To ensure that visitors get the best possible impression of your work, including stunning visuals in the form of images and videos and straightforward navigation so they can easily explore each project.
For example, consider a small construction business that specializes in custom home builds. Showcasing the breathtaking houses they’ve created on their website will give potential customers an idea of what to expect when they hire their services, and it could be the deciding factor in convincing folks to reach out.
Professional photos of each home should be included, as well as videos that capture the detail of each build and any unique features or amenities it may have. Visitors should also be able to easily navigate through all projects by clicking links or sorting options to find what they are looking for quickly.
2. What Makes You Different
With so many construction companies competing for customers, it can be challenging to make your business stand out from the crowd. Your construction website is one of the best ways to show potential clients why they should choose you instead of your competitors.
Take the time to articulate beforehand the features that make your construction business unique. For example, if you specialize in energy-efficient building materials, make sure to highlight that on your website. If you offer fixed prices for projects or a speedy turnaround time, talk it up.
Whatever your own special “thing” is, one of the most effective ways to get it across is by optimizing a website’s hero section—that prime piece of real estate at the very top of your page where you have the chance to make a lightning-fast impression on your visitors.
3. Why You’re Trustworthy
As a construction company, it’s essential to demonstrate trustworthiness and reliability when potential customers visit your website. Every home or building is a profoundly personal and intimate object—after all, people will live, work, and raise their families there.
Successful construction websites strike the perfect balance between cutting-edge experimentation and ensuring that your visitors feel comfortable trusting you with such an important project. For instance, testimonials from satisfied customers can go a long way in helping build customer trust on your website.
Ensure that your site communicates transparency, integrity, and dependability, as these all help inspire confidence.
A Construction Website Should Be Effortless
Your potential customers don’t want to work hard once they discover your construction website. After a long day at work, the last thing anyone wants to do is figure out how to navigate links that don’t work! Here’s some more advice on how to make your clients’ experience easy and enjoyable.
Be Quick
Now is the time to make sure your construction website doesn’t keep potential customers waiting. With the ever-evolving landscape of technology, a slow-loading site or one that takes too long to respond could be the difference between gaining new business and losing out on valuable leads.
Ensure your website is quick, responsive, and easy to use so visitors can find what they’re looking for without waiting around.
Easy to Navigate
A cluttered, confusing site will only turn potential customers away and cost you business. By ensuring that your website is easy to navigate, with clear menus and simple design features, visitors can have the best user experience possible, which helps increase leads and conversions.
Crystal Clear
Having intuitive and easy-to-follow navigation tools is key to providing an effortless user experience.
By including clearly labeled call-to-actions, helpful headings, and bold visual cues, customers will be guided through your construction website on a smooth journey—they won’t have to guess what action they need to take next.
Responsive
With more and more people accessing websites via mobile devices, your site had better look great on all screens and browsers. It’s an absolute must. Responsiveness across various platforms will ensure a seamless user experience and make sure that visitors to your page have an effortless time navigating the site.
A website with a responsive design will be optimized for any device, ensuring a smooth digital journey for all users no matter what device they use.
Build a Construction Website Your Customers Will Love
Building a website is integral to any construction business. A well-designed, user-friendly site can make all the difference in helping you stand out from your competition and attract more customers.
If you’re considering taking the plunge into creating a new website for your construction company, now is the perfect time to do it. Buddy Web Design & Development can help you build or improve the perfect site for your business. See some examples of our work and reach out here and we’ll work together to construct a website you can be proud of.
