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Website Strategy and Tactics For Search Engine Optimization (SEO)
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Book Contents
- Introduction
- Improve Website Design
- Brand Identity
- Layout
- Brand Consistency
- Color Palette
- Font Selection
- Content
- Images
- White Space
- Use Design Inspiration
- Improve User Experience
- Hero Section and First Impressions
- Intuitive Navigation
- Consistency Across Your Site
- Make Content Skimmable
- Attractive Headlines
- Minimize Visitors’ Decisions
- Make Links and Buttons Obvious
- Make It Easy to Get in Touch
- Make Pricing Easy to Find
- Mobile Responsiveness
- Avoid 404 Errors
- Increase Website Speed and Performance
- Testing Website Speed
- Choose the Right Hosting Provider
- Optimize Images
- Optimize Videos
- Remove Unused WordPress
- Themes and Plugins
- Reduce Redirects
- Use WordPress Plugins
- Improve Website SEO, Rankings, and Traffic
- What is SEO
- General SEO Strategy
- Keywords
- Page Structure
- Have a Blog
- Submit Your Site to Search Engines
- Additional SEO Tips
- Increase Online Sales and Conversions
- Maximizing Your Calls To Action (CTA)
- Testimonials and Social Proof
- Team Pages
- Use Scarcity and “FOMO”
- Optimize Product Listings
- Email Marketing
- Create a Product- or Client-Focused Landing Page
- Conclusion
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