Website Strategy and Tactics For Search Engine Optimization (SEO)
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Get Buddy's Free Guide to Search Engine Optimization (SEO)
Looking for some help getting your website found in Google and other search engines? Check out our free guide for tips and tricks to optimize your website!
The 2023 edition of Buddy Web Design & Development’s Website Strategy and Tactics for Search Engine Optimization (SEO) is intended to help business owners and professionals improve their website and tee it up for better results in search engines, without requiring coding knowledge, a graphic design degree, or an in-depth technical background.
Our target audience for this guide is the busy professional or business owner that owns a website, or is responsible for managing a website, and who is looking for tangible tips, tricks, and reference points on things you can do yourself to help your website look great and get results. Or, so you can manage others in completing these tasks, and do so competently and confidently.
If you’re looking for a guide to learning HTML, CSS or other programming languages, there are many resources available online – as well as through university courses – to dive deep into the world of coding. Coding isn’t the focus of this guide. Our intent, by comparison, is to make things simple for you.
We understand what it’s like, because we’ve been in your shoes, too.
For many professionals who are tasked with managing a website, it’s a lot to undertake! You have more than enough responsibilities and things on your plate already, and managing and maintaining a website is an art and science in its own right.
That is where this guide comes in. Our team at Buddy has years of experience designing, building, and launching top-tier websites, having worked with businesses and individuals from a vast array of industries across the United States. The concepts in this guide stem from our own experiences in what works well and resonates with website visitors.
Our goal is to provide guidance on things to consider, actions to take, and resources to leverage, to help you get the most out of your website, either by doing it yourself or successfully managing others in these tasks.
In this 150+ page guide, we provide insights from professional website designers and developers on topics such as how to improve your website’s aesthetics, increase website speed, improve SEO and search rankings, increase website performance, and improve sales and conversions.
Our aim is that these reference points and pieces of advice can help you feel more at ease and become more successful in managing your business’ website.
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- Improve Website Design
- Brand Identity
- Brand Consistency
- Color Palette
- Font Selection
- White Space
- Use Design Inspiration
- Improve User Experience
- Hero Section and First Impressions
- Intuitive Navigation
- Consistency Across Your Site
- Make Content Skimmable
- Attractive Headlines
- Minimize Visitors’ Decisions
- Make Links and Buttons Obvious
- Make It Easy to Get in Touch
- Make Pricing Easy to Find
- Mobile Responsiveness
- Avoid 404 Errors
- Increase Website Speed and Performance
- Testing Website Speed
- Choose the Right Hosting Provider
- Optimize Images
- Optimize Videos
- Remove Unused WordPress
- Themes and Plugins
- Reduce Redirects
- Use WordPress Plugins
- Improve Website SEO, Rankings, and Traffic
- What is SEO
- General SEO Strategy
- Page Structure
- Have a Blog
- Submit Your Site to Search Engines
- Additional SEO Tips
- Increase Online Sales and Conversions
- Maximizing Your Calls To Action (CTA)
- Testimonials and Social Proof
- Team Pages
- Use Scarcity and “FOMO”
- Optimize Product Listings
- Email Marketing
- Create a Product- or Client-Focused Landing Page